Who we are.....
The sign industry of the Midwest, with its variety of
products, is an essential advertising medium. As such, signs are important
ingredients in the growth of business in our region. Sign products serve
the public by identifying, informing, sometimes decorating, and by lighting
streets. In order to better serve these ends, MSA subscribes to the
following objectives and principles of ethical conduct:
Members shall encourage good design and promote improved
sign integration with building, site and surrounding property.
recognize the need for a bright eye-catching treatment in advertising
specific sites or businesses and reject the concept of the total “esthetic
community” as inconsistent with the free nature of man. Education, not
legislation, will permanently lift the esthetic level of society.
Members shall foster better building codes, as they
pertain to signs. Every effort will be made to revise or appeal deficient,
unrealistic, punitive or obsolete sections of existing codes. The need for
adequate fees to enforce codes is acknowledged, but punitive or excessive
fees should be eliminated.
Members shall truthfully represent their products and
With these principles and objectives as a guide, MSA
members hope to play a vital and expanding role in the growth of the
business community in the Midwest.
If you are interested in joining MSA, click here
for information on how to join MSA.