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Welcome to MSA.....


Midwest Sign Association (MSA) is a regional trade association serving the custom, commercial, and production on-premise sign industry in Indiana, Kentucky, Michigan, Ohio, western Pennsylvania, and West Virginia. In addition to sign company members, sign wholesalers, sign supply distributors, product manufacturers, and product manufacturers reps. belong to MSA as associate members.



MSA News

ISA News

Your Visit to MSA’s Site

Thank you for checking out the updated Midwest Sign Association website.  If you’re a current member, take a minute to check your listing in the Roster.  If you’re a visitor, take a look at MSA and let us know what you think.


MSA Annual Meeting

The MSA Annual Meeting is Thursday and Friday, September 14-15, at the DoubleTree By Hilton Grand Rapids Airport, Michigan. Keynote presentation - Differentiating Yourself From Your Competition. We will discuss how we currently interact with customers and prospects and how we might better approach those situations to maximize our effectiveness. We will consider various scripts, skills, and tips to gain acess to decision-makers and how to move people to action. You will learn how to differentiate yourself from your competitors through your people, your processes, your product, and your customer service.


MSA Voluntary Ethical Standards, Quality Assurance, & Operating Principles

Any MSA Member Sign Company that agrees with the Mission Statement and the listed service commitments, may insert its company name and include this document in bid packages, in discussions with employees, in setting expectations, perhaps with vendors, etc. (Use of this document is entirely voluntary, and there is no enforcement by MSA of anything in the document.)

Sign Research Foundation:

Visit the Sign Research Foundation, formerly knows as the Signage Foundation, The Sign Research Foundation continues its mission of empowering communities through research on vibrant and effective sign strategies, systems and codes. The website hosts a vast library of sign research. Topics include sign codes, wayfinding, traffic safety, placemaking, sign design and placement, economic value studies, legal issues, and brightness/illumination levels. All of the peer-reviewed research is downloadable at no charge. Click here.

ISA Website Lists Educational Events, Webinars, and more:

Visit the ISA website: Click here.


ISA Offers Webinars

Visit to review the Webinars (web seminars) available in the coming months.

Sign Code Community Resource

Here's your resource to see key permitting and variance information for 30 cities in Indiana, Michigan, and Ohio. Within a four-page packet, all the key contact info, code look-ups, permitting links, and special approval processes are available. Find the information to proceed with an application in Indiana, Michigan, or Ohio. Download the PDF and click on the embedded hyperlinks: Here.