The Midwest Sign Association (MSA) is a regional trade
association with over 50 years experience in serving custom, commercial
and production sign companies, product manufacturers, reps., and supply
distributors in Michigan, Indiana, Ohio, Kentucky, West Virginia, and
The most important benefit of MSA membership might be the
networking opportunities provided by MSA for its members. MSA member sign
company owners work together to provide information and solve challenges in
the industry that they could not have resolved on their own. The
association provides three management-oriented meetings yearly. Each
meeting is arranged to facilitate a number of opportunities for networking
among the attendees. In addition each MSA meeting includes seminars
specifically aimed to help the sign company members improve their sign
companies. Topics cover areas such as sales and prospecting, collections,
people management, estimating and pricing, customer service, obtaining
variances, etc. Some MSA meetings include roundtable sessions on topics
like sign shop scheduling or how to make your design department a profit
center. MSA provides some technical seminars for employees (ranging from
safety training to hands-on, in-shop training).
MSA sign company members receive weekly Safety Meeting
Outlines for the construction industry, plus access to an extensive online library of safety meetings so
that each company can tailor its weekly safety meeting to what is relevant
to that particular sign company’s employees. The MSA Update is a
monthly publication that provides information for members.
MSA sign company members automatically
receive membership in the International Sign Association (ISA) and
receive a password to access all of the ISA member benefits.
to visit the ISA website.
to download an MSA member application.