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MSA Winter Meeting
Hilton Garden Inn
Perrysburg, Ohio
February 16-17, 2012
The MSA Winter Meeting will expand your
understanding of social media and how social
media can help you increase your sign sales.
You will learn how to determine which social
sites are right for your company and how to
grow your network. Speaker Kathy Sipple will
discuss social media in general and LinkedIn
specifically: LinkedIn - Increase Sales &
Develop New Business.
The meeting will be held at the Hilton Garden
Inn at Levis Commons, Perrysburg, Ohio, February
16-17. Plan to enjoy the MSA Meeting and then
explore Levis Commons, an upscale shopping,
dining, and entertainment center with easy
access to I-80, I-90, I-75, and I-475. Levis
Commons is anchored by such stores as Talbots,
J. Jill, Coldwater Creek, and a 12-screen Rave
Motion Pictures. Levis Commons restaurants
include Biaggi's Ristorante Italiano, Poco
Piatti, and the Blue Pacific Grill. And when
you're not attending MSA events you and your
family can enjoy the nearby historic district,
Ft. Meigs State Memorial, Three Meadows Pond, or
Ft. Imagination at Woodlands Park.
In addition to the great educational programs,
the two-day MSA program gives you several
opportunities to network with the fine sign
people of the Midwest. On Thursday there will
be a reception and banquet, after the 2:00 pm MSA Board Meeting (open to all
attendees). Friday morning begins with
breakfast and an update on what MSA is doing for
you and your company. The schedule continues
with the social media seminar followed by a
working lunch, Making LinkedIn Work For
You. You will get online and utilize
what you learned during the morning
session. Bring your internet access device.
Special
ECONOMICAL opportunity for your employees
(in Bold on Schedule of Events):
We've planned a
9:30 am to 2:30 pm Friday program, so you can
have your employees attend the social media
seminar and working lunch, without making
a commitment to the full meeting.
Schedule of Events
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Thursday, February 16 |
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2:00 pm |
MSA Board Meeting |
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6:00 pm |
Reception &
Banquet |
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Friday, February 17 |
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8:00 am |
Breakfast & MSA
Winter Meeting |
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9:30 am |
Seminar: LinkedIn: Increase Sales
& Develop New Business
Kathy Sipple |
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12:30 pm |
Working Lunch: Making LinkedIn
Work For You Kathy Sipple |
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2:30 pm |
Meeting Concludes |
Seminars
The seminar LinkedIn - Increase
Sales & Develop New Business will give
you an overview of the role and importance of
social media in building your business. Speaker
Kathy Sipple, My Social Media Coach, will share
an overview of most of the top social media
sites - LinkedIn, Facebook, Twitter, etc. - and
how they can be best used for business
development. The seminar begins at 9:30 am.,
Friday, February 17.
With over 100 million professionals using
LinkedIn for business networking, LinkedIn
currently is a top choice for sales
professionals looking for new business
development opportunities. Our program will
therefore focus particularly on how LinkedIn is
used for Sales as well as for Customer
Relationship Management (CRM) integration.
MSA members will receive an easy-to-complete
survey in early January to determine MSA member
companies' current social media usage. We will
use the survey results to inform program
content, adjusting level of complexity or even
area of focus, if survey results suggest a
change in direction.
The keynote session will include an overview of
social media's development and current role in
business, how to synergize online efforts with
face-to-face networking and meetings, best
practices for selecting content to share, and
time management techniques for highest return on
investment for time spent.
After attending this session, you will know how
to:
Choose which social sites are right for you.
Share content your network finds valuable and
informative and create top of mind awareness.
Create an effective, optimized LinkedIn
profile. Be relevant and easy for your
potential clients to find!
Build your network using some common sense as
well as some very creative strategies.
Making LinkedIn Work For You is
the
working lunch/roundtable session following the
morning seminar. All attendees are encouraged
to bring their internet access device and to
reply to Kathy Sipple as she shows us how to
build on the basics covered in the morning
session. Advanced techniques covered in the
afternoon session will include information on
how to:
Implement advanced network building
techniques. Join key LinkedIn groups to grow
your network exponentially.
Activate proven appointment setting
techniques to get new business via LinkedIn.
Manage your time for best results! Build a
custom plan that works with your schedule and
delivers the highest ROI.
Area Attractions
The MSA Winter Meeting offers the perfect
opportunity to visit the shops and restaurants
of Levis Commons surrounding the Hilton Garden
Inn. For more information, visit
www.shopleviscommons.com. Or tour the
stately homes and businesses in the Historic
District near Louisiana Avenue and Front Street
along the Maumee River,
www.historicperrysburg.org.
Hotel Reservations
The Hilton Garden Inn at Levis Commons is a
flagship design for Hilton Hotels. The hotel
features complimentary internet access
throughout the hotel and free parking (6165
Levis Commons Blvd., Perrysburg, OH 43551).
Each room has a refrigerator, microwave,
coffeemaker, and large work desk. Visit
www.toledoperrysburg.stayhgi.com. Make your
reservations at the Hilton Garden Inn by calling
419-873-0700. MSA's special room rate is $99,
plus tax, single or double. The MSA room
block will be released January 31.
Meeting Registration
Fees
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Early Registration(By
1/31/12) |
Late Registration(After
1/31/12) |
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Full Meeting
All meals & seminars 2/16-17)
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$170 |
$205 |
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Reception & Banquet - Thursday |
$80 |
$95 |
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Breakfast & MSA General Meeting
- Friday |
$20 |
$25 |
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Social Media Seminar & Working Lunch
- Friday |
$85 |
$100 |
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Child's Meal at Banquet
(Contact office for
more information) |
$8 |
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How to
Register
Click on the link below to download a meeting
registration form. Complete the registration
form, and mail it with your check to: MSA, 4128
Woodsly Dr., Batavia, OH 45103. Make your check
payable to MSA. Note: Registrations must be
received by MSA no later than January 31 to
qualify for the early registration fee.
Click
here
for a registration form.
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