Who We Are

Join MSA

MSA Roster

Update Roster




Next Meeting

MSA Calendar






Board of Trustees

Industry Links

Contact MSA




MSA Annual Meeting

DoubleTree by Hilton, Grand Rapids Airport

Grand Rapids, Michigan

September 14-15, 2017


Click here for a registration form.


The MSA Annual Meeting will be held at the DoubleTree by Hilton, Grand Rapids Airport, September 14-15. Plan to bring your family and stay for the weekend in this region of natural wonders and plenty of outdoor recreation.

The two-day program features time for both education and networking with other sign industry professionals. On Thursday the schedule includes an MSA Board meeting (open to all), a golf scramble at Quail Ridge Golf Course, and a reception and banquet.

Friday morning begins with breakfast and an update on what MSA is doing for you and your company. The schedule continues with a morning seminar, followed by a working lunch.


Differentiating Yourself From the Competition, Part I will be presented Friday morning by Steve Von Hoene. The seminar will focus on how you (and your competitors) currently interact with customers and prospects and how to better approach those interactions to more positively differentiate yourself from your competition.

This interactive seminar will show you how to review the current sales processes you and your staff are following and will look at a strategic flow and approach to those activities to maximize your effectiveness.

In the Working Lunch session on Friday afternoon, Steve will continue with Differentiating Yourself From the Competition, Part II. Various scripts, skills, and tips for how to access key decision-makers and decision-influencers will be reviewed. You will learn how to move people to action - whether that is to buy from you, to recommend you to others, or to help you get a key meeting. Information on how to maximize your ROI on training and development efforts you undertake will be included.

Steve Von Hoene has over 30 years of experience in business-to-business sales, marketing, and operational experience. For the past 14 years, Steve has provided sales and sales management training and consulting services through his own company, Journey Learning, LLC.

Golf Scramble: Quail Ridge Golf Course

The MSA Golf Scramble takes place at Quail Ridge Golf Course, 8375 - 36th Street SE, Ada, MI 49301. "Opened for play in 1998, Quail Ridge has matured nicely, offering some of the best playing conditions in Western Michigan. There is a nice flow to the layout, with the tougher handicapped holes interspersed among the more playable ones. The outing, which begins with a shotgun start at 11:00 am, Thursday, September 14, includes a boxed lunch and prizes. Go to: www.quailridgegc.com.

Schedule of Events

Thursday, September 14

8:00 am

MSA Board Meeting (open to all attendees)

11:00 am

Golf Scramble - Quail Ridge Golf Course

6:00 pm

Reception & Banquet
Friday, September 15

7:30 am

Breakfast, MSA Meeting & Election

8:45 am

Seminar: Differentiating Yourself From the Competition, Part I
Steve Von Hoene, Journey Learning

11:45 am

Working Lunch: Differentiating Yourself From the Competition, Part II
Steve Von Hoene

2:30 pm

Meeting Concludes

Area Attractions

The MSA Annual Meeting offers the perfect opportunity to bring your family and enjoy the weekend in the amazing area around Grand Rapids. The Frederik Meijer Gardens & Sculpture Park, one of Michigan's biggest tourist attractions, is a 118-acre oasis spotlighting both manmade and natural beauty. Walk the nature trails and boardwalk, see Michigan's largest tropical conservatory, visit an authentic Michigan farm garden, and marvel at the work of more than 30 renowned sculptors. Go to www.meijergardens.org.

As the gateway city to Michigan's West Coast, Grand Rapids is the perfect home for exploring the wonders of Lake Michigan: Golden sand beaches, charming resort villages, and some of the most gorgeous sunsets on the face of the Earth. Soft sand, clean water, and firm underwater footing are a given at any of the nearly two dozen Michigan West Coast beaches - all within a short drive of Grand Rapids. For example, try Saugatuk Dunes State Park for a secluded dunes area. Or Holland State Park offers fine swimming, picnic tables by a busy boat channel, a walkable pier, and fantastic views of "Big Red," a 1910 Dutch gabled lighthouse. Go to www.VisitGrandRapids.org for more information.

Experience Michigan's most entertaining presidential museum - the Gerald R. Ford Presidential Museum. Attend a White House dinner, step inside the Oval Office, and see the original Watergate burglar tools. Visitors can also see President Ford's burial site. Visit www.fordlibrarymuseum.gov. The Grand Rapids Art Museum houses more than 5,000 works of art in its permanent collection, ranging from Durer prints to Picasso paintings. Go to www.artmuseumgr.org.

Hotel Reservations

DoubleTree by Hilton Grand Rapids Airport, Grand Rapids, Michigan, features all the traditional amenities including Ganders Restaurant & Lounge, free Wi-Fi, fitness center, swimming pool and whirlpool.

Rooms are available at $129, plus tax. To reserve your room at the DoubleTree by Hilton Grand Rapids Airport, click here. Or call 800-548-8690. The local phone number is 616-957-0100. The MSA room block will be released Thursday, August 31. The DoubleTree is at 4747 28th Street SE, Grand Rapids, MI 49512. Parking is complimentary. The DoubleTree is two miles from the Grand Rapids Airport and provides a complimentary shuttle. 

Meeting Registration Fees



(By 8-31-17)

(After 8-31-17)

Full Meeting
All meals & seminars September 14-15



Golf Scramble
Thursday 11:00 am

Reception & Banquet
Thursday 6:00 pm



Breakfast & MSA Meeting
Friday 7:30 am



Differentiating Yourself From the Competition, Part I;
Working Lunch-Differentiating Yourself From the Competition, Part II

Friday 8:45 am & 11:45 am



Meeting Sponsorships

See below



How to Register

Complete the registration form, and mail it with your check to: MSA, 4128 Woodsly Dr., Batavia, OH 45103. Make your check payable to MSA. Registrations must be received by MSA no later than August 31 to qualify for the early registration fee.

For registration questions or if you have dietary restrictions or need special assistance in order to participate in the MSA Meeting, contact the MSA office.

Sponsorship Opportunities

Sponsorships are available for the MSA Meeting with a variety of benefits depending on the level of promotion your company wishes. MSA appreciates the Sponsorships provided by our product manufacturer and sign supply distributor members. Your Sponsorships help defray the costs of the MSA meeting and allow MSA to keep registration fees low for the sign company attendees.


Due to space limitations, only five Platinum Sponsorships are available. The Platinum Sponsor Exhibit Tables will be available during the Thursday Reception and Banquet (not on Friday). Electrical power is available for the Platinum Sponsor Exhibit Tables.


Sponsorships must be received by MSA no later than August 31 in order for printed materials and signage to be prepared for the meeting.


MSA Meeting Sponsorships










Showcard recognition at all events





Verbal recognition at two events





Printed program recognition





Sponsor ribbons on name badges





Email to members recognition





Newsletter recognition





Golf hole sponsorship





Complimentary reception & banquet registration





Complimentary golf round





Complimentary meeting registration (does not include golf)





Two minutes promo speaking during meeting





Exhibit table with 110 power - Limit: first five companies paid






We look forward to seeing you at the MSA Annual Meeting at the DoubleTree by Hilton, Grand Rapids, Michigan, September 14-15!

Click here for a registration form.