MSA WINTER MEETING Hilton Garden Inn at Levis Commons Perrysburg (Toledo area), Ohio February 25-26, 2010 The MSA Winter Meeting will be held at the Hilton Garden Inn at Levis Commons, Perrysburg, Ohio, February 25-26.  Plan to enjoy the MSA Meeting and then explore Levis Commons, an upscale shopping, dining, and entertainment center with easy access to I-80, I-90, I-75, and I-475.  Levis Commons features 28 distinctive stores, 10 unique dining venues, and a variety of entertainment.  And when you're not attending MSA events you and your family can enjoy the nearby historic district, Ft. Meigs State Memorial, Three Meadows Pond, or Ft. Imagination at Woodlands Park.  Through MSA's educational seminars, we will show you new ways to increase sales and profits - Proven ways to increase sales for your company.  Then you will participate in a roundtable discussion on selling techniques and methods that work.  Click here for a meeting registration form. Schedule of Events Thursday, February 25 2:30 pm MSA Board of Trustees Meeting 6:00 pm Reception & Banquet Friday, February 26 7:30 am Breakfast & MSA General Meeting 9:00 am When Every Dollar Counts: NEW Ways to Increase Sales & Profits in Trying Times, Vince DiCecco 12:15 pm Luncheon & Roundtables: Up Selling, Cross Selling, Expansion Selling & More 1:45 pm Meeting Concludes Seminars When Every Dollar Counts: NEW Ways to Increase Sales & Profits in Trying Times What do top sign businesses do to establish their "brand name" equity, understand their marketing process, and draw qualified prospects to them - rather than being forced to beat the bushes, track them down and capture them?  Vince DiCecco will share the tips and techniques necessary to have your customers go out of their way to do business with you and think of you first when they are shopping for the signage you sell.  And you'll walk out of the seminar inspired to grow your business beyond your wildest dreams. What separates the top 5% of sales people from the rest of the pack?  This fast-paced, idea-filled seminar is perfect for sign and digital graphics business owners and sales professionals that "want in on" the rich list of innovative yet proven tactics and techniques that can be easily implemented into your overall revenue generating efforts and reap immediate results: Magnetic prospecting, the power of setting sales calls objectives, how to get prospects and clients to think of you as a business partner instead of just as a peddler, etc. Do you think you've been losing business to competitors who just undercut your price?  Are you tired of having customers beat you up over a few bucks?  This thought-provoking seminar explores tactically what you can do to protect your prices under heavy pressure and preserve the profitability of your business.  Learn how to effectively handle price issues and what to do when you hear, "I can get the same deal down the block cheaper." Roundtables: Up-selling, Cross-selling, Expansion Selling & More On Friday afternoon attendees have the opportunity to join their sign industry peers in a lively discussion of methods and tips to help you find the leads and close the sales for your company.  We'll have this roundtable discussion during luncheon so you will learn more in less time and get a head start on your drive home.  Greg Beyerl, Sign Craft Industries, will moderate this session, assisted by Dan Crannie, Signs By Crannie; Shawn Green, Green Sign Company; and Mark Wagner, Wagner Sign Company. "The world is changing - MSA seminars keep me up with the industry and spark new ideas.  I left the last meeting with a list of key items to help improve our sales," commented John Yarger, North American Signs.  Greg Beyerl, Sign Craft Industries, said, "We all need to hear new approaches to drawing qualified prospects to us.  The February MSA seminars offer us that opportunity, along with important time for networking." Area Attractions The MSA Winter Meeting offers the perfect opportunity to visit the shops and restaurants of Levis Commons surrounding the Hilton.  For more information, visit www.shopleviscommons.com.  Or tour the stately homes and businesses in the Historic District near Louisiana Avenue and Front Street along the Maumee River, www.historicperrysburg.org. Hotel Reservations The Hilton Garden Inn at Levis Commons is a a flagship design for Hilton Hotels.  It welcomes guests with an enhanced atrium lobby, and the suspended glass entrance offers a unique design customized for Levis Commons.  The seven-story hotel features complimentary Internet access throughout the hotel and free parking (6165 Levis Commons Blvd., Perrysburg, OH 43551)..  Each room has a refrigerator, microwave, coffeemaker, hairdryer, and large work desk.  Go to www.toledoperrysburg.stayhgi.com. Make your reservations at the Hilton by calling 419-873-0700.  MSA's special room rate is $108, plus tax, single or double.  The MSA room block will be released on February 10. Meeting Registration Fees     Early Registration(By 2/10/10) Late Registration(After 2/10/10) Full Meeting (Includes all meetings & meals on 2/25-26) $194 $219 Single Day - Thursday Only (Includes reception & banquet) $84 $99 Single Day - Friday Only (Includes breakfast, lunch & seminars) $139 $159 Child's Meal at Banquet (Contact office for more info) $8   How to Register Click on the box below to download a meeting registration form.  Complete the registration form and mail it with your check to: MSA, 4128 Woodsly Dr., Batavia, OH 45103.  Make your check payable to: MSA.  Note: Registrations must be received at MSA by no later than February 10 to qualify for the early registration fee.   Click here for a meeting registration form.