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MSA Winter Meeting

Renaissance Hotel

Toledo, Ohio

February 15-16, 2018


Click here for a registration form.


The MSA Winter Meeting will be held February 15-16, 2018, at the Renaissance Toledo Downtown Hotel, Toledo, Ohio, in the heart of the Midwest.

On Thursday there is an MSA Board meeting (open to all) and a reception and banquet. Friday morning begins with breakfast and an update on what MSA is doing for you and your company. The schedule continues with a seminar on how to retain your top employees and your top customers. The luncheon seminar covers asset protection, tax reduction, and estate planning for sign company owners.


Smart Strategies to Keep Your Top Talent & Best Customers from Becoming Someone Else's will be presented Friday morning by Lisa Ryan, Grategy.

Would a successful sports franchise let its best players become free-agents? The answer is no. And you know why? Because replacing them is time-consuming, expensive and really difficult. Now let's bring this simple sports metaphor to the business field.

As a leader you understand how important a healthy and supportive work environment is to your team member's moods, performance and company success. So, are there any easy and simple steps YOU can take? Yes!

Studies have shown that engaged employees have:
* 50% fewer accidents
* 41% fewer quality defects
* 30% fewer health care costs

On the other hand, unhappy workers return only 60% of their salary in the value they provide. With the potential of five million manufacturing jobs going unfulfilled in 2020, you must take drastic measures in order to make sure that your company isn't affected. How? This comprehensive and simple program will let you in on the secrets of keeping your employees happy, productive and profitable.

By participating you will be able to:
* Recognize the importance of investing in the culture to retain employees.
* Create an accountability standard for putting engagement practices into action.
* Discuss how to effectively articulate and recognize accomplishments.
* Develop retention strategies that keep your employees from leaving you.
* Create a foundation of trust that creates strong communication between leadership and employees.

Then we apply this information to how to keep your best customers from leaving you.

What Every Sign Company Owner Needs to Know About Asset Protection, Tax Reduction & Estate Planning will be presented during the Friday Working Lunch by Larry Oxenham, American Society for Asset Protection.

You will learn the strategies and tools top law firms use to save their clients millions of dollars each year. This seminar provides solutions to three major problems: Lawsuits, Taxes, and Probate. You will learn:
* How to make yourself unattractive to a plaintiff's attorney so he will not pursue a lawsuit against you.
* Five tax reduction strategies often missed by professionals and their advisors.
* Tools you can use to pass assets to your heirs tax free.

Objectives of the seminar:
1. Structure business for lawsuit protection and prevention.
2. Reduce liability insurance costs.
3. Minimize taxes.
4. Create successful estate and business succession plans.

Schedule of Events

Thursday, February 15


MSA Board Meeting (open to all attendees)

6:00 pm

Reception & Banquet
Friday, February 16

7:30 am

Breakfast & MSA Meeting

8:45 am

Seminar: Smart Strategies to Keep Your Top Talent & Best Customers from Becoming Someone Else's
Lisa Ryan, Grategy


Working Lunch: What Every Sign Company Owner Needs to Know About Asset Protection, Tax Reduction, & Estate Planning
Larry Oxenham, American Society for Asset Protection

2:30 pm

Meeting Concludes

Area Attractions

The MSA meeting is in downtown Toledo at the crossroads of I-75 and the Ohio Turnpike and offers the perfect opportunity to enjoy the weekend in downtown Toledo.

Visit the nearby Hollywood Casino with over 2,000 slot machines and table game positions. Go to: www.hollywoodcasinotoledo.com.

You could visit the national Museum of the Great Lakes, Toledo's newest attraction. The museum "reveals the haunting and fascinating history of the Great Lakes, which make up 84% of the fresh surface water in North America." The museum has over 40 hands-on exhibits and over 250 original Great Lakes artifacts. Get more information at www.inlandseas.com.

Or stop in at Tony Packo's Cafe, made famous by actor Jamie Farr of M*A*S*H* fame: www.tonypackos.com.

Information about the Toledo Museum of Art is available at: www.toledomuseum.com.

Hotel Reservations

The downtown Toledo Renaissance Hotel, Toledo, Ohio, features all the traditional amenities including Brin House Restaurant and The Heights rooftop lounge with a 360-degree view of the city and the riverfront location.

Rooms are available at $130, plus tax. To reserve your room at the Renaissance, click here. Or call 888-236-2427. The local phone number is 419-244-2444. The MSA room block will be released Tuesday, January 23. The Renaissance is at 444 N. Summit, Toledo, OH 43604. Valet parking is available at $12 per night. ("Parking" on the room reservation link will indicate $20, but at check-in you will receive the $12 per night rate.)

Meeting Registration Fees



(By 1-31-18)

(After 1-31-18)

Full Meeting
All meals & seminars February 15-16



Reception & Banquet
Thursday 6:00 pm



Breakfast & MSA Meeting
Friday 7:30 am



Smart Strategies Seminar &
Working Lunch-Asset Protection Seminar

Friday 8:45 am & 11:45 am



Meeting Sponsorships

See below



Sponsorship Opportunities

Sponsorships are available for the MSA Meeting with a variety of benefits depending on the level of promotion your company wishes. MSA appreciates the Sponsorships provided by our product manufacturer and sign supply distributor members. Your Sponsorships help defray the costs of the MSA meeting and allow MSA to keep registration fees low for the sign company attendees.


Due to space limitations, only five Platinum Sponsorships are available. The Platinum Sponsor Exhibit Tables will be available during the Thursday Reception and Banquet (not on Friday). Electrical power is available for the Platinum Sponsor Exhibit Tables.


Sponsorships must be received by MSA no later than January 31 in order for printed materials and signage to be prepared for the meeting.


MSA Meeting Sponsorships










Showcard recognition at all events





Verbal recognition at two events





Printed program recognition





Sponsor ribbons on name badges





Email to members recognition





Newsletter recognition





Complimentary reception & banquet registration





Complimentary meeting registration





Two minutes promo speaking during meeting





Exhibit table with 110 power - Limit: first five companies paid





How to Register

Complete the registration form, and mail it with your check to: MSA, 4128 Woodsly Dr., Batavia, OH 45103. Make your check payable to MSA. Registrations must be received by MSA no later than January 31 to qualify for the early registration fee.

For registration questions or if you have dietary restrictions or need special assistance in order to participate in the MSA Meeting, contact the MSA office.


We look forward to seeing you at the MSA Winter Meeting at the Renaissance Hotel, Toledo, Ohio, February 15-16!

Click here for a registration form.